Artport, Tel Aviv,2015-2020 // Overall visual identity and design for various events, including the Tel Aviv Art Book Fair. Design: logotype and brand book, signage system, exhibitions graphic design, printed and digital material // Artport Tel Aviv is a lively contemporary art center and residency program. In the process of creating the center’s visual identity, we took part in defining its values and characteristics. We sought a graphic language that would be associated with both international and local art-world scenes, and would convey Artport’s leading role as a vibrant artistic hub. We chose to design a type-based trilingual logo, with English as the leading language. By using a dominant diagonal line, the unit resonates a geographic location pin, thus alluding to Artport’s centrality as an inclusive axis where ”things happen” (Ted Arison Family Foundation; Director: Vardit Gross).
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Artport, Tel Aviv,2015-2020 // Overall visual identity and design for various events, including the Tel Aviv Art Book Fair. Design: logotype and brand book, signage system, exhibitions graphic design, printed and digital material // Artport Tel Aviv is a lively contemporary art center and residency program. In the process of creating the center’s visual identity, we took part in defining its values and characteristics. We sought a graphic language that would be associated with both international and local art-world scenes, and would convey Artport’s leading role as a vibrant artistic hub. We chose to design a type-based trilingual logo, with English as the leading language. By using a dominant diagonal line, the unit resonates a geographic location pin, thus alluding to Artport’s centrality as an inclusive axis where ”things happen” (Ted Arison Family Foundation; Director: Vardit Gross).
